For over a decade, Tara's adventurous aesthetic and clever imaginings have made a lasting impact on the music video, commercial, film and event worlds. Tara’s content has reached audiences worldwide with over 2 billion cumulative views on YouTube alone.
The California native and Award Winning Producer has worked with some of the biggest names in music, including Jay Z, Jennifer Lopez, Justin Bieber, Rihanna, Tyler the Creator, Travis Scott, John Legend, A$AP Rocky, Frank Ocean and more. Tara’s signature, playful style recently expanded to globally recognized brands, where she has produced campaigns for commercial clients such as Converse, Mountain Dew, Best Buy, Kendra Scott, L’Oreal
Paris, Oddfuture and Apple Music.
It was only a matter of time for Happy Place to make their producing debut in the narrative space. For the last couple
of years Happy Place executed exclusive documentaries for Apple Music: Up Next for artists like Daniel Caesar, Billie Ellish, Amy Shark and Juice WRLD. These intimate interviews, live sessions and short films were packaged for Apple Music.
Tara founded Happy Place, Inc in 2008 to help make her portion of the entertainment industry a happy-as-hell place to be. Happy Place, a creative production agency based in Los Angeles, has satellite offices in New York, Atlanta, and Miami with operations running worldwide. Working with creatives like Joseph Kahn, Nabil, Taylor Cohen, Chris Applebaum, and full roster of young and fresh directors, creative directors, photographers, and set designers that bring a unique perspective to each project, her approach and artistic standards separate Happy Place from other production companies.
Combining the company’s years of experience in both the content and event space, Happy Place lead the
promotional release of Zendaya Coleman’s clothing line Daya by Zendaya in 2016. Tara oversaw all creative elements of the project including promotional photos and videos for the site, press, and the production of a 3 city pop up event for the release of the line.
Happy Place continues to captivate all broad audiences winning their first award for Video of the Year for Tyler the Creator’s “Yonkers” at the VMA's.
Tara is an alumnus of University of California Los Angeles’s prestigious College of Letters and Science. She holds a B.A. in Political Science.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.