Following up from his SXSW 2018 presentation, this session brings back a major expert in GDPR to update delegates on the EU General Data Protection Regulation (GDPR), its requirements, why it impacts US (and other non-EU) companies, and international enforcement actions since it became enforceable in May 2018. Other topics to be discussed will include the Privacy Shield, the raft of new, GDPR-inspired, laws around the world (including the California Consumer Privacy Act, as well as laws in Brazil, Japan, and India) and – reluctantly – the impact of Brexit on US-UK data transfers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.