Join Atlas Obscura, GORE-TEX Brands and the amazing running community of Austin on the beautiful trails of Lady Bird Lake for an all-paces sunrise fun run departing from the Waller Creek Boathouse. Experience more on your run with the newest GORE-TEX running technologies in shoes and jackets. We will run rain or shine, but we kind of hope it rains!

Borrow demo products on a first come, first served basis as sizes permit, including Salomon Running Shoes with light and flexible GORE-TEX Invisible Fit Technology, GORE-TEX INFINIUMTM Stretch Gloves and super light, packable GORE-TEX SHAKEDRY® running jackets (weather permitting).

Our evening showcase partners, Ghostly International, have curated a special edition of their Productivity playlist for runners in search of a soundtrack. The playlist begins slow to accommodate a warm-up, and gradually accelerates to a steady running pace. Find it on Spotify and Apple Music. For optimal playback, download in advance to make available offline.

Limited capacity; RSVP strongly encouraged.

https://www.atlasobscura.com/events/sxsw-run-at-lady-bird-lake

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.