Digitalisation - and especially the internet - is threatening our global cultural diversity. It’s enabling the proliferation and saturation of Western culture across the world. People everywhere are shedding their local traditions and historical ways of life. Why? To all become the same.

World renowned photographic artist Jimmy Nelson is fighting back by turning the internet against itself. Nelson has spent the last 30 years traveling to the furthest corners of the globe to visually celebrate some of the last indigenous cultures left on planet earth. He is making it his life’s goal to stop the homogenization of culture by portraying indigenous people in all their ritualistic pride.

At SXSW House of Scandinavia a team of creatives and technologists, including J. Walter Thompson Amsterdam’s Bas Korsten, the creative lead behind The Next Rembrandt, invite you to see the world premiere of Jimmy Nelson’s answer to cultural homogenization. Followed by a panel discussion with a team of experts and open Q&A with the audience.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.