Music Opening Party presented by is a one-of-kind artist storytelling platform that enables all artists and their teams to use the power of song stories to fuel discovery, connect to new fans, and drive streams of their music. We believe if the song gets people’s attention, the story will hold it. If the song creates fans, the story will create super fans. We are aggregating song stories in one place and championing them forever. Storytelling in music is back.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Film Badge, Interactive Badge
Event Type: Special Event