To celebrate the world premiere of our debut film, The Soul of Soho, on Saturday night, we’re bringing Soho to SoCo and transforming the iconic Austin Motel into a swank space you can use to explore, plan, recharge and party throughout the day. Each evening, we’ll reimagine the venue to reflect the spirit of three Soho neighborhoods – London, New York, and Hong Kong – all ending in an epic night of drag bingo hosted by some of America’s favorite queens.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.