LONG LIVE THE GUITAR. Fender kicks off the Fender NEXT program with live performances, panel discussions and workshops featuring artists that represent the new face of guitar in music and culture!
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
Event Type: Special Event