We’re back in action for another year of daytime drinking & late-night shenanigans. Join us at the AWAL House to step inside a world artists love.

You'll hear from R3HAB, the legendary festival mainstay, as he talks through unconventional release strategies, larger-than-life performances & the business of music.

And tap into the brainpower of marketing gurus at EventBrite, Bandsintown & Giphy as we explore how compelling stories & special shows give creators more leverage & a spot on the map.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.