The UK’s official home at SXSW since 2008, The British Music Embassy is the gold standard for international showcasing at SXSW. For 2019’s edition we will host 58 new UK artists across a variety of showcases and day parties many of which will be recorded for future broadcast by The BBC. Away from the shows the venue will host a variety of B2B events, networking events and launches throughout interactive and into SXSW Music.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.