Add the powerful 50+ demo to your mix to fully bake your business plan. At 11, join marketing leaders from Google, GM & Samsung—and businesswoman Martha Stewart—for a conversation on how to successfully market to the 50+. At 12:45 Baddiewinkle and other 50+ Influencers will discuss how they became trend setters and engage audiences on social media. Music, signature drinks and BBQ all day.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.