Bruce Mau’s ‘Designing for the Five Senses’ presented by Freeman

Bruce Mau’s ‘Designing for the Five Senses’ presented by Freeman

Limited capacity. Experience starts promptly at 1:00PM. Fills quickly. Late entries will not be possible.

As a child, you experienced the world with your whole being. Free from doubt, prejudice, and social norms, you experienced life fully and deeply through all five senses—unencumbered by limits or boundaries. Through this embodied discovery using sight, sound, taste, touch, and smell, fully engaged, you transformed into who you have become.

Bruce Mau, legendary designer of human experience, invites you to revisit this time. ‘Designing for the Five Senses’ is a challenge for us all to use design to iterate and improve the world. In this groundbreaking monologue – part performance art, part manifesto, part storytelling, and 100% multi-sensory immersion – you will reconnect with heart, mind, and memory through an orchestrated tour of all your senses that will transport you back to a time when you were discovering the world. Ignite the wisdom of our shared past of discovery and boundless possibility. Emerge inspired, reminded that the beauty of our universal humanity always was, already is, and still has time to be.

Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole system transformation. Bruce has successfully applied his design thinking methodology to economic, cultural, governmental, environmental, and social change projects. Believing that a multi-sensory live brand experience is the most influential medium we could possibly imagine, Bruce serves as Chief Design Officer of Freeman to hone the transformative power of design thinking and drive innovation throughout the events industry.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Special Event