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YUKON

It’s hard to believe Atlanta by-way-of New Britain, CT rapper Yukon is only 24. His poetic content sounds like that of a man double his age that’s seen and heard it all. From being a college dropout to experiencing homelessness, it was clear from the start that this was not your everyday artist. The prolific lyricist is looking to jumpstart a cultural revolution through his unique musical style. By magnetically fusing hip-hop, r&b, pop and grunge rock into a genre all his own, Yukon is emerging as one of the most anticipated debut artists in any art form.

As a kid, the young MC was heavily into basketball and gaming. He dabbled in music throughout his early school years, but his skills with a controller took precedence over his other talents. As a result, the family relocated from the east coast to down south to pursue opportunities in the gaming space for Yukon and his brother. For the teenager, playing videogames was an escape. The lines between virtual and reality were blurred, a perspective that would later prepare him for his music career.

Under the professional gamer tag Les IsMoor, the teenager won a smorgasbord of national Madden and Xbox competitions, including a 2



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
From: Atlanta, GA
Subgenre: Hip-Hop
Event Type: Showcase