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Shah

Shah

credit: JACOBO

Poison

Described by Complex as Trap's Newest Star, Toronto rapper Shah has found success with his vibrantly catchy music, subtly backed by thought-provoking bars and compelling lyricism. Shah’s latest single, Just Text, has thrived in trendsetting Atlanta clubs like Magic City and on Atlanta radio, becoming the first song by a foreign artist to win 107.9FM’s influential Battlegrounds. While Just Text provides the mainstream appeal needed to captivate new fans, its lyrics forgo rap clichés in favour of poetic storytelling, reminiscent of rap’s golden era. Shah guides listeners through his journey from Toronto to Atlanta, where music industry influencers such as radio personality Greg Street and Cash Money's official DJ Swamp Izzo have embraced Shah. The support of Izzo - known for launching the careers of Gucci Mane, Future, and Young Thug - has allowed Shah to flourish despite rejecting major label deals, as he looks to become rap's first truly independent international superstar.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
From: Toronto, ON, CANADA
Subgenre: Trap
Event Type: Showcase