Presented by SXSW DAY British Music
Orchards at British Music Embassy @ Latitude 30
Things are most certainly on the up for Brighton-based alt-pop quartet ORCHARDS. For anyone who might be wondering why, there’s one word that seems oddly lacking in the description of many bands, but sticks to Orchards like glue: Fun. Charming, delirious, positive, big-beaming-grin-on-your-face bundles of fun.
Previously described as a “glittery gateway drug” and combining left-field experimentation with startlingly prescient pop sensibilities, Orchards are following in the footsteps of luminaries Everything Everything and Foals.
Approaching their new material with a heavy focus on killer melodies, the song writing process was intentionally conscious of that vital room being left for the melody to breathe, whether that meant taming a guitar riff or simplifying a drum beat, it didn’t matter so long as the melody was at the forefront.
These tracks have seen keen support from local and national radio at BBC Introducing, Juice Radio and BBC Radio 6 Music, backed up by critical praise from press including Noisey, The Line of Best Fit, DIY, CLASH, DORK, Wonderland, Indie Shuffle and a whole host of Hype Machine blogs and influencers.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.