presented by ATC Live in association with The BPI

SOAK

SOAK

credit: Ellius Grace

Grim Town. It’s unclear exactly what or where it is, but picture somewhere grey, flat and small in both size and significance. It’s a concrete slab on a cul-de-sac that leads to nowhere. It’s a restlessness that rocks back and forth, back and forth. It’s the suffering that starts in the corner of your mind and ends with total loss of identity and control. It’s the grim realisation that you are not who you thought you were, and that the only way you can face your most excruciating fears is through an unforgiving, unadulterated pop song. Or as the intro to SOAK’s extraordinary second album of the same name puts it – ‘you are now entering the southbound train to Grim Town. Please surrender any faith, passportation or optimism to platform staff if you haven’t already. Refreshments will not be available on this service. Thank you and enjoy your journey.’

“I was so sure of myself when I was sixteen, so sure of what I was about, and I didn’t give a fuck,” Bridie Monds-Watson says now. “But when I finished touring I realised that I had no idea who I was outside of music. I don’t think I’d been mentally assessing how I felt for a while, and needed to find a way of looking after myself tha



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
From: Derry, IRELAND
Subgenre: Indie Pop
Event Type: Showcase