presented by StubHub Sound Stage

Flora Cash

The husband-and-wife duo has seen major success with current single “You’re Somebody Else,” which has racked up 50m+ combined streams and was one of last year’s most Shazamed Alternative records. Forbes called it “brilliant,” saying it “is arguably the most intriguing song on radio this past year.” Flora Cash emerged when Minneapolis-native Cole Randall uploaded his music to SoundCloud and caught the attention of Sweden-based Shpresa Lleshaj, who stumbled upon his account and started leaving comments under the songs. Facebook messages gave way to an introductory phone conversation, which snowballed into marathon Skype sessions and eventually led to their marriage. The mystique of the music offset the exuberance of the union between them, and the duo stitched together a singular style from threads of personal anxiety, struggle and ultimately triumph.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
From: Stockholm, SWEDEN
Genre: Pop
Subgenre: Indie Pop
Event Type: Showcase