presented by: SXSW FREE Spotlight Showcase w/ Guest Pass



credit: Polly Hanrahan


Swedish-Iranian r&b singer Ayelle has been songwriting ever since she learned how to write.

Known for her sultry tone, the singer/songwriter works with a range of producers like Maths Time Joy, Sevdaliza producer Mucky and Brad Baker, blending her own brand of r&b with electronic elements and thoughtful lyricism.
Drawing inspiration from own life experiences, her writing explores power dynamics within relationships, challenging the status quo, as well as sparking discussion and self-reflection.

Growing up in Sweden and Spain, she continued on to pursue music in London, where she has since garnered support from the likes of Majestic Casual, BBC 1Xtra, Wonderland Magazine and Highsnobiety.

Her latest EP "Slow Clap" was picked as Jamz Supernova's #1 EP on BBC1Xtra and the sultry singer is now steadily carving out her own space whilst continuously innovating her sound.

"Ayelle's seductive, yet confrontational approach provides a unique listening" - EARMILK

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge, Guest Pass, Film Festival Wristband
From: Stockholm, SWEDEN
Genre: R & b
Subgenre: Electronic
Event Type: Showcase