Presented by We Found New Music x We The Beat

MAAD at Palm Door on Sixth

Date TBA

Black Ice

Hailing from New York City, singer-songwriter, DJ & model MAAD has become one of the most in-demand talents on the east and west coasts. After an early foundation in songwriting and collaborating with A$AP Ferg, GRADES (Dua Lipa, NAO), TheVAMP (Ne-Yo), Deputy (Rihanna, J Cole) & The Stereotypes (Bruno Mars, Fifth Harmony) MAAD's solo career is quickly on the rise. Her critically acclaimed EPs, Lè Funk (2017) & Technicolor (2018), were featured in HighSnobiety, Billboard Magazine, and on Ebro’s Apple Beats 1 Radio. Since their release, she’s performed at the TGE Festival, Selfridges’ Music Matters and provided the soundtrack for H&M’s in-store playlist. In addition to singing and songwriting, MAAD has DJ’d for the likes of Tiffany & Co., Cartier, Instagram, Samsung, Snapchat, Beautycon, PopSugar x Coachella and REVOLVE & Chrissy Teigen’s 4th of July Party, to name a few. Outside of the studio and DJ booth, this stylish tastemaker has modeled for and been featured by VFiles, i-D, Wonderland, NYLON, and A Peace Treaty x Vogue. With an eye for fashion and an ear for music, MAAD is on a one-woman mission to bring throwback funk and soul-influenced sounds back to the music scene.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Artist Wristband
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About
From: Los Angeles, CA
Genre: R & B
Subgenre: Soul
Type: Showcase