presented by CaoTai Music China

The Upside Down

The Upside Down

credit: Courtesy of the band/artist

19:52 Nightfall

The Upside Down, an indie band coming from Chongqing, was formed in 2016. It includes 4 members. Their first album was released on May 7, 2017.

As some music magazines in China said, the first album of The Upside Down with diligent producing and serious attitude is so rare in this impetuous world. They’re wandering through varied music elements, with exquisite and Orphean arrangements and literary lyrics. The magical melody would hover over your mind in a casual moment,making you flow through a pure dream, romantic melancholia, and calm thoughts.

As a young band formed less than 2 years, The Upside Down has already appeared on many stages, such as Inmusic Festival, Changjiang International Music Festival, Nuart Festival, and Candy Mountain International Art & Music Festival… and was invited to perform at Apple Store in Apple x Beats activity. Their first album becomes a hit one in some music platform after releasing, and was recommended by Apple Music, QQ Music, Xiami Music, Baidu Music, and Street Voice… and was invited to record a TV show which called China’s Top Band. And they released their new EP in summer.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
From: Chongqing, CHINA
Genre: Rock
Subgenre: Indie Rock
Event Type: Showcase