Presented by BBC Radio 1 in association with PPL & PRS for Music
Easy Life at British Music Embassy @ Latitude 30
Easy Life are a multi-instrumental, young five-piece who appear as at home with their free-wheeling sound as they are baring their soul. Here is a band that seeks to join the dots between the optimistic gospel-rap of Chance The Rapper, the scattergun storytelling of Arctic Monkeys, and the velvety vibes of vintage Dilla (all through the lens of “rainy middle England”). Murray was raised and has worked all his life on the Leicesteshire farm run by his parents, learning from an early age the value of getting your hands dirty to get where you want to be. He is joined by bassist, saxophonist, singer and school friend Sam. Also in their ranks are drummer Cass, guitarist Louis and Jordan, on percussion, keys and backing vocals. What’s emerged is a manifesto to truly live by, and appears to be resonating with sold-out crowds. “Easy Life is a form of escapism,” says Murray. “Living is proving to be increasingly difficult with all the pressures that modern life brings, and easy life rejects this materialistic philosophy; easy life is a hedonistic vision. When we coined the name there was a lot less thinking involved, but it feels like we have embodied the name over time”.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.