presented by: She Shreds x NYLON



Think of all things PINK, an undeniable love for dumplings, a sound that fuses the likings of Basement Jaxx, CSS, JUSTICE, and Tom Tom Club, with lyrics focused on “self-empowerment” and redefining the definition of “kawaii”, you’ll think of CHAI.
Formed in 2015, CHAI consists of identical twins MANA (voc/keys) and KANA (gt/cho), along with high school classmate YUNA (dr/cho), and college acquaintance YUUKI (ba/cho).
US indie label, Burger Records, took a liking to the band after stumbling upon their irresistibly unique music video, “Boyz Seco Men”, signing them to a US distribution deal and including CHAI in their SXSW showcases in March of 2018.
CHAI later signed a UK distribution deal after the head of Heavenly Recordings spotted the band at their SXSW performances.
CHAI has been recognized by media such as Pitchfork, i-D, DIY, Loud & Quiet, and their music has been included in Apple Music’s UNTITLED Playlist, BBC-1 Radio, Radio-X, and more!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
From: Nagoya, JAPAN
Genre: Pop
Subgenre: Indie Pop
Event Type: Showcase