Presented by ATC Live in association with The BPI

LUCIA at British Music Embassy @ Latitude 30

Date TBA

With the sweetness of bubblegum pop, the easy swagger of classic college rock, Phil Spector’s widescreen ambition, and the gritty rumblings of the best riot grrrl and grunge, LUCIA have won the hearts of music-lovers, critics and fellow artists with just a couple of EPs and a few years of relentless touring. This is modern rock n’ roll driven by instinct alone. The perfect soundtrack for a teenage dream.

From being discovered as a busker on the streets of Glasgow to playing with the likes of Black Honey, The Big Moon, Neon Waltz and The Undertones, their DIY spirit and knack for a dreamwave banger now finds them working with Arctic Monkeys and Florence + The Machine collaborators and coming to a town near you.

“It was through living in Glasgow that all of these opportunities came to me,” says frontwoman Lucia Fairfull of her early dabblings with music. “I was growing up and going through phases of realising what kind of music I wanted to make. All of the things I was experiencing as a teenager made me into who I am now. For a while, I didn’t feel like I was in any kind of scene in Glasgow - but I knew that it was there. Then all of a sudden, I started to write more until I reac





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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About
From: Glasgow, UK-SCOTLAND
Genre: Rock
Subgenre: Pop
Type: Showcase