Exit 21/Neighborhood CEO

Exit 21/Neighborhood CEO

Inspired by the likes of Michael Jackson, Chris Brown, Usher, Tank, and Boyz II Men, the boys started uploading 15-second covers online—with a twist by “focusing on the best part of each song.” The group’s take on Ginuwine’s “Pony” exploded as a viral phenomenon on Facebook, YouTube, and Instagram just a few years back. Soon, they found themselves performing in Amsterdam and Germany and releasing singles such as the 2017 “Bounce It,” which clocked 231K Spotify streams. Along the way, they fashioned the “Trap-n-B” sound that comes to life on the 2019 single “Here.” Backed by shimmering piano keys, the sparse production clears out space for the boys to seriously flex vocally. With show-stopping range, they flip from high falsetto into the hypnotic hook, “You should be here.” “We were all vibing together on that one,” B-Smoove recalls. “Everybody has thoughts and regrets in the past, but we always push forward. It comes from a heartfelt place of nothing but affection. You’re reminding your girl to remember how you were together and letting her know you’re not going to mess it up. It’s the beginning. We’re getting ready to give the world a lot of songs.”



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Genre: R & B
Subgenre: Hip-Hop / Rap
From: long island, NY