credit: Ab Sesay

MAAD - Black Ice

Hailing from New York City, singer-songwriter, DJ & model MAAD has become one of the most in-demand talents on the east and west coasts. After an early foundation in songwriting and collaborating with A$AP Ferg, GRADES (Dua Lipa, NAO), TheVAMP (Ne-Yo), Deputy (Rihanna, J Cole) & The Stereotypes (Bruno Mars, Fifth Harmony) MAAD's solo career is quickly on the rise. Her critically acclaimed EPs, Lè Funk (2017) & Technicolor (2018), were featured in HighSnobiety, Billboard Magazine, and on Ebro’s Apple Beats 1 Radio. Since their release, she’s performed at the TGE Festival, Selfridges’ Music Matters and provided the soundtrack for H&M’s in-store playlist. In addition to singing and songwriting, MAAD has DJ’d for the likes of Tiffany & Co., Cartier, Instagram, Samsung, Snapchat, Beautycon, PopSugar x Coachella and REVOLVE & Chrissy Teigen’s 4th of July Party, to name a few. Outside of the studio and DJ booth, this stylish tastemaker has modeled for and been featured by VFiles, i-D, Wonderland, NYLON, and A Peace Treaty x Vogue. With an eye for fashion and an ear for music, MAAD is on a one-woman mission to bring throwback funk and soul-influenced sounds back to the music scene.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Artist is seeking the following professional connections: Management, Brand Partnership, Gear Endorsement, Other Artists to Tour With, Booking Agent - Worldwide, PR/Publicity Agency, Publishing, Sync/Music Supervisors

Genre: R & B
Subgenre: Soul
From: Los Angeles, CA