MAAD

MAAD

credit: Ab Sesay

MAAD - Black Ice

Hailing from New York City, singer-songwriter, DJ & model MAAD has become one of the most in-demand talents on the east and west coasts. After an early foundation in songwriting and collaborating with A$AP Ferg, GRADES (Dua Lipa, NAO), TheVAMP (Ne-Yo), Deputy (Rihanna, J Cole) & The Stereotypes (Bruno Mars, Fifth Harmony) MAAD's solo career is quickly on the rise. Her critically acclaimed EPs, Lè Funk (2017) & Technicolor (2018), were featured in HighSnobiety, Billboard Magazine, and on Ebro’s Apple Beats 1 Radio. Since their release, she’s performed at the TGE Festival, Selfridges’ Music Matters and provided the soundtrack for H&M’s in-store playlist. In addition to singing and songwriting, MAAD has DJ’d for the likes of Tiffany & Co., Cartier, Instagram, Samsung, Snapchat, Beautycon, PopSugar x Coachella and REVOLVE & Chrissy Teigen’s 4th of July Party, to name a few. Outside of the studio and DJ booth, this stylish tastemaker has modeled for and been featured by VFiles, i-D, Wonderland, NYLON, and A Peace Treaty x Vogue. With an eye for fashion and an ear for music, MAAD is on a one-woman mission to bring throwback funk and soul-influenced sounds back to the music scene.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Artist is seeking the following professional connections: Management, Brand Partnership, Gear Endorsement, Other Artists to Tour With, Booking Agent - Worldwide, PR/Publicity Agency, Publishing, Sync/Music Supervisors

Genre: R & B
Subgenre: Soul
From: Los Angeles, CA