SOMETIMES THE CUT DOES RUN THAT DEEP.
For West Philly born, Armani White, that moment was at the age of 4, during a domestic violence episode between his parents. Screaming at the top of his lungs for the violence to stop, only to be heard by no one, Armani now channels that moment every time he steps to the mic. After uploading a 1:13-second video to YouTube titled “Stick Up”, not only would his voice be heard but amplified. The record would land him on the pages of Pigeons & Planes, MTV and go on to be spun on Pharrell & Scott Vener’s OTHERtone. He took a step back from music in 2016 after losing his father to cancer but later returned in 2018 with a standalone titled ‘Public School’ of the long-awaited EP Keep In Touch. The song appeared on Zane Lowe’s breaking list as well as many other Beats 1 radio stations. Later in the year, he popped back up with a Breakout set at Made In America and a Pop-Up Performance in front of 10,000 people at Colorado’s Red Rock Amphitheater where he previewed his newest effort,

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.