credit: New Hope Films
What started as filling in for a last minute DJ vacancy for a school party would snowball into a full blown career complete with awards and appearances that Yella had once dreamed of. From collaborative projects with artists like Dorrough, Mya, and Travis Porter to national television appearances on MTV, BET & WETV, O’Neal was making his mark as the go-to guy for Texas rap culture. “…DJ’ing to me is like figuring out a puzzle” Yella says. “I have to figure out how to give these people the night of their life.” With that love for the craft and his list of accolades growing, Hella Yella was making his mark, a mark that would prove beneficial in the creation of NGenius ENT, the label that would discover and launch the career of platinum-selling Texas titan Dorrough.
Both The Austin Chronicle, Austin Hip-Hop Awards and the Southern Entertainment Awards have heralded Hella Yella as “Club DJ of the Year” during the run of his career. Nationally publicized events like A3C, SXSW, NBA All-Star Weekend, Super Bowl Weekend and the X-Games have been blessed by the presence and ingenuity of the Hulk on more than one occasion.
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