credit: George Duchanes

J.Patron - IDC

JPatron is a Colombian born artist currently residing in Coachella Valley, California. Broadcasting a hard-hitting mix of Latin trap, reggaetón, hip-hop, and cumbia, JPatron is the most recent signing to Latin Grammy nominee El Dusty’s Americano Label. His forthcoming first release with the imprint, My American Dream & Colombian Fantasy, arrives in March 2019, showcasing a 5-track EP with production duties handled by perreo underground rising producer Deltatron.

My American Dream & Colombian Fantasy hones in on a sinister, dripping perreo take on dembow, marking a departure from JPatron’s past focus on the on hip-hop and cumbia that defined his full length album debut Ilegales en Ferraris (2017). His forthcoming release translates the relentless, positive hip-hop bravado that JPatron brings to the genre, with narratives highlighting the unstoppable surge of Latinx artists into the mainstream. The album definitively stakes out JPatron’s place as being a part of the movement since the beginning, and that he’s here to stay.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Artist is seeking the following professional connections: Label, Brand Partnership, Gear Endorsement, Distribution - Worldwide, Other Artists to Tour With, Booking Agent - US, Booking Agent - UK/Europe, Booking Agent - Worldwide

Subgenre: Hip-Hop / Rap
From: Bogota, COLOMBIA