Madeline Saporito

Head of Production
Muse Storytelling

I have never been so nervous.

"Hey Maddy, I need your help. Can you fly out tomorrow and direct the shoot? I'll need you to build the story and do the interview," said Patrick, my mentor and 5-time Emmy award winner that I thought was the coolest of the cool.

Of course, I said yes. I was trying to make a good impression.

The next morning, with every twist and turn of that car ride to the airport, I felt sick in my stomach. I just didn't want to let our client down and there was so much more I wanted to consider in my strategy to help them. I remember calling Patrick every few hours to check in on the story, and really just validate that my ideas were going in the right direction.

It couldn't have been a better learning experience for me on how much I cared about my own personal impact, because I knew how much it mattered to the person who would watch my film.

This was my first step to find purpose and intention in my work.

Now, Patrick and I work together as Director / Producer at Muse Storytelling. A storytelling agency that multiplies your impact through the human approach to story. We fly around the globe researching the lived experiences and stories of audiences, and then film strategic stories to make a real impact for our clients.

Now, we have the opportunity to share our patent-pending storytelling process with you all at SXSW in a 3-hour workshop. It’s a framework for telling stories that’s been taught to senior creatives at Apple, management at the United Nations, and thousands of filmmakers across the globe.

If you're up for the opportunity to learn and looking to walk away with the next story your brand needs to strategically share, join us.

If you’re looking for a new friend, send me a message! I am a social Australian that would love a beer and a good chat.

Looking forward to making a new friend and passing it forward!

Beyond Buzzwords: How To Tell Your Business’s Story

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.