Hold The World

Hold The World

Sir David Attenborough will take people behind the glass at London’s Natural History Museum in Hold The World, a world-first interactive virtual reality experience. Users will get ‘hands-on’ access to rare objects, while a three-dimensional hologram of Sir David offers his own unique insight on each specimen in a one-on-one interactive experience.

Sir David and the Natural History Museum will be brought together using a combination of interactive video game technology and TV documentary. The cutting-edge technology will allow users to hold up, peer inside, tilt and look more closely at the objects.

Hold The World is commissioned by the Sky VR Studio and produced by Factory 42.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]



Director:  Dan Smith
Executive Producer:  John Cassy, Neil Graham
Principal Cast: Sir David Attenborough
Additional Credits: Ruth Sessions: Director of Production, John Foster: Lead Designer, Dave Ranyard: Interactive Supervisor, Laura Dodds: Art Director, Nicolas Galan: Photogrammetry, Louise Young: Production Manager


Public Film Contact
John Cassy
Factory 42 Ltd
+44 20 3701 7528
Publicity Contact
Benjamin Ward // Jenny Stewart
+44 7837 134 193
Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband

Year:  2017
Premiere Status: North American Premiere
Genre:  Documentary
Screening in: Virtual Cinema
Screening Section: Virtual Cinema
Screening Category: Virtual Reality
Country: United Kingdom, United States
Language: English
Runtime: 60:00 mins