Hold The World

Sir David Attenborough will take people behind the glass at London’s Natural History Museum in Hold The World, a world-first interactive virtual reality experience. Users will get ‘hands-on’ access to rare objects, while a three-dimensional hologram of Sir David offers his own unique insight on each specimen in a one-on-one interactive experience.

Sir David and the Natural History Museum will be brought together using a combination of interactive video game technology and TV documentary. The cutting-edge technology will allow users to hold up, peer inside, tilt and look more closely at the objects.

Hold The World is commissioned by the Sky VR Studio and produced by Factory 42.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dan Smith

Credits

Director:

Dan Smith

Executive Producer:

John Cassy, Neil Graham

Principal Cast:

Sir David Attenborough

Additional Credits:

Ruth Sessions: Director of Production, John Foster: Lead Designer, Dave Ranyard: Interactive Supervisor, Laura Dodds: Art Director, Nicolas Galan: Photogrammetry, Louise Young: Production Manager

Contact

Public Film Contact:

John Cassy
Factory 42 Ltd
john@factory42.uk
+44 20 3701 7528

Publicity Contact:

Benjamin Ward // Jenny Stewart
press@factory42.uk
+44 7837 134 193

Primary Access
Film Badge
Platinum Badge
Secondary Access
Interactive Badge
Music Badge
Film Festival Wristband
About
Year:
2017
Premiere Status:
Screening in:
Screening Section:
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Runtime:
60:00 mins