Sir David Attenborough will take people behind the glass at London’s Natural History Museum in Hold The World, a world-first interactive virtual reality experience. Users will get ‘hands-on’ access to rare objects, while a three-dimensional hologram of Sir David offers his own unique insight on each specimen in a one-on-one interactive experience.

Sir David and the Natural History Museum will be brought together using a combination of interactive video game technology and TV documentary. The cutting-edge technology will allow users to hold up, peer inside, tilt and look more closely at the objects.

Hold The World is commissioned by the Sky VR Studio and produced by Factory 42.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]