On Brand is a podcast on the art and science of branding hosted by Nick Westergaard, author of Brand Now and Chief Strategist at Brand Driven Digital. Each week Nick interviews thought leaders and brand builders discussing what it takes to build a standout brand in our distracted, digital world. On this special LIVE episode at SXSW, Nick will be joined by Heather Whaling of Geben Communication and a special guest to discuss how brands are taking a stand socially. With divisive politics including the recent NRA boycott and the #MeToo movement, people are increasingly looking at what brands say, do, and believe. No longer the “third rail” of business, standout brands have to stand for something. We’ll discuss what this mean and how brands can join the conversation on this special episode of the On Brand podcast.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]