This session requires RSVP, and access will only be available to badge types listed under "Primary Access."
Areas of expertise: Fashion, PR, Social Media, Culture marketing
Silvia Calligher is the Global Director of PR, Social Media and Trend marketing for adidas Originals and Style. She has over 12 years of global experience working in the fast-paced world of fashion, sports and streetwear.
During her time at adidas, Silvia has led collaborations with Jeremy Scott, Y-3, Rick Owens, Raf Simons, Chanel in addition to launching the wildly successful NMD - widely regarded as the most successful sneaker launch in adidas's history, and led through her discipline of PR and social media.
To manage her high pressure, high visibility job, Silvia looked within to find balance and strength. In 2015 she trained as a yoga instructor - a discipline she shares and brings with her wherever she travels. She believes that mindfulness and health are core to succeeding as a women today in a competitive business environment.
Silvia actively promotes a conscious lifestyle for all of her employees, and mentors young women in her discipline and beyond.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]