The Latin Urban Influence panel will compose of President at Aleka Family Music Fabio Acosta, Universal Music Senior VP Armando Rodriguez, Apple music programmer Jerry Pulles and reggae-pop artist MelyMel. The discussion, moderated by Executive Producer at Mecca Lanni/Universal Music Angela Martinez, will capitalize on the dominance that the Latin Urban genre has had on the U.S. top charts.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]