Catherine Stiles (Barbecue Wife): Mentor

Catherine Stiles (Barbecue Wife): Mentor


This session requires RSVP, and access will only be available to badge types listed under "Primary Access."

Areas of expertise: CPG (Consumer Packaged Goods) Startup, Restaurant Startup, Marketing & PR in the CPG/Restaurant Space, Entrepreneurship in the Food Space

Catherine Stiles is the Founder and Head Maker at Barbecue Wife, a CPG and lifestyle brand based in Austin, Texas. Barbecue Wife is known for their award winning line of "Junk Free" craft cocktail mixers inspired by the craft of Texas Barbecue. Catherine's husband Shane Stiles owns a popular craft style barbecue restaurant called Stiles Switch BBQ & Brew in Austin, Texas from which the the Barbecue Wife brand was inspired. Catherine is a long time entrepreneur in the food space with a strong background in PR and Media.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Session
Track: Food
Level: Beginner