Stephanie Guerrero (Universal Music Latin Entertainment): Mentor

This session requires RSVP, and access will only be available to badge types listed under "Primary Access." The RSVP for this mentor session is now closed.

Signing up to speak with Stephanie is highly recommended if you are interested in Latin American markets, digital marketing, social media, creative content development & optimization, brand storytelling, and digital analytics. Spanish speakers welcome!

Stephanie Guerrero is a Digital Marketing professional with with over 8 years’ experience in in the Entertainment Industry. She specializes in the field of Digital Strategy and Social Media. She has been integral in establishing digital marketing standards and best practices for artists, record labels, radio stations, digital music content channels including campaign frameworks and community maintenance. Her experience at leading companies in the Latin Music Industry including, Sony Music - US Latin, Spanish Broadcasting System and now Universal Latin Music Entertainment has exposed her to the rapid evolution of music in the digital realm.

Currently, Stephanie heads Digital Marketing at Universal Music Latin Entertainment where she has worked on the releases of J Balvin's "Mi Gente" and Luis Fonsi's duet with Demi Lovato "Échame La Culpa." Y si deseas hablar conmigo en Español… ¡Bienvenido! Aunque el Reggeaton es el que reina, podemos hablar de salsa, pop y rock también

You can read Stephanie’s full bio on her speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Beginner