Carlos Alvarez (Azteca Records): Mentor


This session requires RSVP, and access will only be available to badge types listed under "Primary Access." The RSVP for this mentor session is now closed.

Signing up to speaker with Carlos is highly recommended if you’re interested music publishing, A&R, digital marketing, music education and Regional Mexican music. Spanish speaker are welcomed too!

Carlos H. Alvarez is a music business executive overseeing A&R and Music Publishing for Azteca Music Group. The company is based out of Dallas, TX and specializes in the marketing of Regional Mexican music. His most recent past work includes overseeing A&R for three GRAMMY® and six LATIN GRAMMY® nominated artists and a GRAMMY® award winning album.

He’s adjunct faculty at San Antonio College, holds a seat on the Recording Academy’s Board of Trustees, the city of San Antonio’s newly established San Antonio Music Committee, still resides in San Antonio, TX and on most weekends performs mariachi music at private events.

You can read Carlos’ full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Intermediate