Marissa Gastelum (Apple Music): Mentor


Marissa Gastelum


This session requires RSVP, and access will only be available to badge types listed under "Primary Access." The RSVP for this mentor session is now closed.

Signing up to speak with Marissa is highly recommended if you’re interested in music programming, streaming, music publishing and performing rights. Spanish speakers are welcomed too!

Marissa Gastelum is a music industry veteran with more than 17 years in the business. She is currently a Latin Music Programmer at Apple Music who specializes on Latin Pop, Regional Mexican and Latin Alternative. There she programs playlists, radio stations and genre pages. Gastelum was previously at BMI where she signed Gerardo Ortíz, Carla Morrison, Eden Muñoz of Calibre 50, and La Santa Cecilia among others. There she also signed music publishers, coordinated shows and events, moderated panels and helped songwriters/artists achieve their goals. During her years at Peermusic she assisted with catalog songwriters as well as their heirs and songwriters such as Juanes, Mickey from Molotov, and Paco from Fobia among others. Gastelum got her start at legendary Latin alternative magazine, La Banda Elástica Magazine.

You can read Marissa’s full bio on her speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Beginner