Signing up to speak with Eric is highly recommended if you’re interested in brand partnerships, music business and music marketing.

A 10-year veteran to the music industry, Eric is currently a Senior Director on Interscope Records’ Strategic Marketing team which oversees a wide variety of platforms including endorsement campaigns, branded content, music licensing, and event sponsorships. He proactively works with brands and marketing/ad agencies to develop fully integrated partnerships that mutually benefit both the artist and brand. Current work includes an experiential marketing campaign between BØRNS + Adobe.
Interscope’s roster represents some of the biggest names in music including Gwen Stefani, Imagine Dragons and Lady Gaga.

You can read Eric’s full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]