Eric Samuelson (Interscope Records): Mentor


This session requires RSVP, and access will only be available to badge types listed under "Primary Access." The RSVP for this mentor session is now closed.

Signing up to speak with Eric is highly recommended if you’re interested in brand partnerships, music business and music marketing.

A 10-year veteran to the music industry, Eric is currently a Senior Director on Interscope Records’ Strategic Marketing team which oversees a wide variety of platforms including endorsement campaigns, branded content, music licensing, and event sponsorships. He proactively works with brands and marketing/ad agencies to develop fully integrated partnerships that mutually benefit both the artist and brand. Current work includes an experiential marketing campaign between BØRNS + Adobe.
Interscope’s roster represents some of the biggest names in music including Gwen Stefani, Imagine Dragons and Lady Gaga.

You can read Eric’s full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Beginner