Eric Samuelson (Interscope Records): Mentor

Mar 15, 2018

12:30pm – 1:45pm CT

This session requires RSVP, and access will only be available to badge types listed under "Primary Access." The RSVP for this mentor session is now closed.

Signing up to speak with Eric is highly recommended if you’re interested in brand partnerships, music business and music marketing.

A 10-year veteran to the music industry, Eric is currently a Senior Director on Interscope Records’ Strategic Marketing team which oversees a wide variety of platforms including endorsement campaigns, branded content, music licensing, and event sponsorships. He proactively works with brands and marketing/ad agencies to develop fully integrated partnerships that mutually benefit both the artist and brand. Current work includes an experiential marketing campaign between BØRNS + Adobe.
Interscope’s roster represents some of the biggest names in music including Gwen Stefani, Imagine Dragons and Lady Gaga.

You can read Eric’s full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Eric Samuelson

Interscope Records

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Format:

Mentor Session

Type:

Session

Track:

Music Industry

Level:

Beginner