A successful book release can be a powerful tool for enhancing an author’s career, growing his business or making an impact on her field. But publishing success can be elusive, and aspiring authors can benefit from understanding the realities of book publishing. In this talk, Yeffeth speaks frankly on the ingredients of publishing success, what your publisher won’t tell you, the economics of publishing, advances and royalties, marketing and the appropriate role of social media.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]