Glenn Yeffeth is founder and publisher of BenBella Books. For fifteen years, Glenn was a corporate strategist and marketer who ran divisions in Chicago, London, and Dallas. In 2001, Glenn formed BenBella Books (named after Glenn’s children Benjamin and Isabella) to combine his love for books with his passion for marketing. BenBella has become one of the nation's most succesful independent presses with a reputation for creative marketing and strong author partnership. Glenn has an MBA in Marketing and Finance from the University of Chicago and a BA in History from Oberlin College.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.