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Areas of expertise: Storytelling and the art of the Elevator Pitch, GTM Strategy and Product Market Fit, Product Management and Product Marketing Processes, Intrapreneurship
Larcombe is a Senior Strategist at frog design’s Austin studio. Larcombe came to frog from General Mills, where she worked on both heritage brand strategy and new product and business model development. Prior to shifting to the private sector, Larcombe worked as a French, English, and Speech & Debate teacher in San Francisco and Austin.
Since joining frog, she has helped clients assess opportunities, define internal strategies, manage product lifecycles and develop strategies for product innovation across the healthcare, retail, consumer electronic, and automotive industries re-define internal strategies to catalyze rapid innovation and empower internal stakeholders to drive ideas to successful commercialization.
Larcombe holds a BA in European Studies from Middlebury College, an MA in French Language and Culture from the University of Texas at Austin, and an MBA, also from the University of Texas at Austin.
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