Mark Lainas (Ogilvy UK): Mentor


This session requires RSVP, and access will only be available to badge types listed under "Primary Access."

Areas of expertise: Brand Development and Advertising, Digital, Social Media and Innovation, Applied Psychology

Mark’s roles at Ogilvy include, Managing Director of our social and dynamic content team, Social Lab. Managing Director of our behavioural Science offering, Ogilvy Change and Chief Innovation Officer for Ogilvy and Mather. He has 17 years integrated experience, having started his communications career in digital and CRM at Proximity, before starting a digital agency - Ruby. As their first employee Mark helped grow the agency from the ground up, working with their founding client Tesco. He then went onto Glue Isobar as a Group Account Director leading the Kellogg’s account across Europe as well as Aviva, News International and Toyota digital accounts.
Mark joined Ogilvy in 2012 as Chief Innovation Officer responsible for the strategic direction and acceleration of the agency’s digital innovation agenda. Driving integrated campaigns across EMEA for the likes of Coca-Cola, Dove, Nestlé and the award-winning Expedia campaign “Travel Yourself I

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Event Type: Session
Level: Advanced