How can you make your brand stand out when you’re not Tesla, Sheryl Sandberg or [INSERT LATEST BRAND]? Shama Hyder demystifies the process and shares the 5 principles from her newest book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, that companies of all sizes can use to compete and stay relevant to customers. You’ll get a behind-the-scenes look at several fresh case studies of organizations that are creating momentum in new and different ways. All good stuff you can use today - without the fluff.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]