This summer, "the World Becomes the World Cup™." FOX Sports, the official English-language broadcaster of the tournament, will roll out its largest production in network history, with more matches (38) on live broadcast television than the last four World Cups combined and added cross-platform reach.

Other elite brands will vie for awareness, connecting to both the match action and culture that surround the game -- a field of play ripe for fresh, innovative ideas. To explore them further, Alexi Lalas will host a 360-degree discussion with some of the biggest business/brand "players" connecting to the tournament.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]