Quick—what’s the difference between a media and entertainment company? (The news? C’mon! Try again!) In an era of peak content generation, why are so many entertainment companies trying to be more like media outlets and media outlets more like entertainment companies? Lea Goldman, who joined Lifetime Television as Editor in Chief after two decades in old media, shares insights on her year behind the scenes for the cable channel. Learn everything you need to know to win in both industries.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]