#katespadejoy

Brand Storytelling in the Digital Age

Mar 11, 2018

2:00pm – 3:00pm CT

There will be an encore of this session taking place Sunday, March 11 at 3:30pm. Four Seasons: Ballroom AB

In our fully digital world where attention spans are on par with a goldfish and consumers are bombarded with millions of hours of content a day, it takes more than great advertising to keep a brand relevant. In this session you’ll get the full picture of today’s digital storytelling — strategy, creative and digital distribution — and discover how storytelling can optimize distribution platforms, and how distribution insights can serve to ideate and generate great creative content.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mary Beech
Mary Beech

Kate Spade New York

photo of Kristen Naiman
Kristen Naiman

Kate Spade New York

photo of Krista Neuhaus
Krista Neuhaus

Kate Spade New York

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
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