In our fully digital world where attention spans are on par with a goldfish and consumers are bombarded with millions of hours of content a day, it takes more than great advertising to keep a brand relevant. In this session you’ll get the full picture of today’s digital storytelling — strategy, creative and digital distribution — and discover how storytelling can optimize distribution platforms, and how distribution insights can serve to ideate and generate great creative content.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]