#katespadejoy

Brand Storytelling in the Digital Age

Mar 11, 2018

2:00pm – 3:00pm CT

Recording: Brand Storytelling in the Digital Age, Mar 11, 2018

There will be an encore of this session taking place Sunday, March 11 at 3:30pm. Four Seasons: Ballroom AB

In our fully digital world where attention spans are on par with a goldfish and consumers are bombarded with millions of hours of content a day, it takes more than great advertising to keep a brand relevant. In this session you’ll get the full picture of today’s digital storytelling — strategy, creative and digital distribution — and discover how storytelling can optimize distribution platforms, and how distribution insights can serve to ideate and generate great creative content.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mary Beech

Kate Spade New York

Kristen Naiman

Kate Spade New York

Krista Neuhaus

Kate Spade New York

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Style

Level:

Beginner