Data-driven Fashion Design in Brazil


With a population of 220 million and a hyper-connected audience of 120 million internet users, Brazil is at the forefront of a new global online retail model. The largest country in South America is a mix of cultures and varied climates - it’s no wonder style and trends vary drastically around the country. Dominique Oliver, CEO and founder of AMARO, will talk about how the leading direct-to-consumer fashion brand in Brazil uses large data sets from consumer behavior to deliver accurate fashion trend forecasting, doubling the brand’s revenue YoY.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Style