Not Neutral; For Every Place Its Story
In the explorative monograph, Not Neutral: For Every Place, Its Story, internationally-
renowned, award-winning architecture and design firm Rios Clementi Hale Studios evokes a dialogue
between reader and designer about the increasing importance of celebrating and experiencing cities that
are reflective of its cultures and ethnography. The monograph artfully showcases three decades of the
firm’s work with commentary about its overarching philosophy and approach to each project from the
voices of its leadership. Chronicling the firm’s process and work through a series of supporting essays,
the firm’s leadership articulates how the team identified unique qualities and memories embedded in each
location to make the design tell that story. Each essay is accompanied by photographs and renderings of
completed and soon-to- be-completed projects.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.