5 Major Generational Shifts & Understanding Gen Z

Mar 13, 2018

2:00pm – 3:00pm CT

There will be an encore of this session taking place Tuesday, March 13 at 5:00pm. Hilton Austin Hotel: Room 400-402

The session will address big generational shifts between Gen Z vs millennials and baby boomers and how this affects hiring as well as marketing, branding, and user acquisition.

We will also cover why understanding your audience and conducting iterative research and user testing is necessary for everyone – from startups trying to figure out product-market fit to companies that have a nationwide footprint already.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jenn Hirsch
photo of Gulnaz Khan
Gulnaz Khan

National Geographic

photo of Kyle Wong
Kyle Wong

Pixlee

photo of Tiffany Zhong
Tiffany Zhong

Zebra Intelligence

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