5 Major Generational Shifts & Understanding Gen Z

Speakers

Jenn Hirsch

EY

Kyle Wong

Pixlee

There will be an encore of this session taking place Tuesday, March 13 at 5:00pm. Hilton Austin Hotel: Room 400-402

The session will address big generational shifts between Gen Z vs millennials and baby boomers and how this affects hiring as well as marketing, branding, and user acquisition.

We will also cover why understanding your audience and conducting iterative research and user testing is necessary for everyone – from startups trying to figure out product-market fit to companies that have a nationwide footprint already.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner