The session will address big generational shifts between Gen Z vs millennials and baby boomers and how this affects hiring as well as marketing, branding, and user acquisition.

We will also cover why understanding your audience and conducting iterative research and user testing is necessary for everyone – from startups trying to figure out product-market fit to companies that have a nationwide footprint already.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]