With over 30.000 employees worldwide, Britta Seeger is leading the premium automotive business and shaping the future of marketing & sales at Mercedes-Benz. The 48-year-old German joins SXSW to share insights on her strategy to be a successful manager and a caring mother of triplets. How is she pushing change and digitization throughout a traditional organization? What does it take to have the competitive edge in marketing & sales - in a world of digital-born retail giants like Amazon or Alibaba? Britta Seeger will discuss these and many more topics with Amber Mac.

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