30k Employees & Mother of 3: Pushing Change & Digitization

Mar 10, 2018

3:30pm – 4:30pm CT

Recording: 30k Employees & Mother of 3: Pushing Change & Digitization, Mar 10, 2018

With over 30.000 employees worldwide, Britta Seeger is leading the premium automotive business and shaping the future of marketing & sales at Mercedes-Benz. The 48-year-old German joins SXSW to share insights on her strategy to be a successful manager and a caring mother of triplets. How is she pushing change and digitization throughout a traditional organization? What does it take to have the competitive edge in marketing & sales - in a world of digital-born retail giants like Amazon or Alibaba? Britta Seeger will discuss these and many more topics with Amber Mac.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Amber Mac

Amber Mac Media

Britta Seeger

Daimler AG

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Dual

Type:

Session

Track:

Workplace

Level:

Beginner