30k Employees & Mother of 3: Pushing Change & Digitization

Mar 10, 2018

3:30pm – 4:30pm CT

With over 30.000 employees worldwide, Britta Seeger is leading the premium automotive business and shaping the future of marketing & sales at Mercedes-Benz. The 48-year-old German joins SXSW to share insights on her strategy to be a successful manager and a caring mother of triplets. How is she pushing change and digitization throughout a traditional organization? What does it take to have the competitive edge in marketing & sales - in a world of digital-born retail giants like Amazon or Alibaba? Britta Seeger will discuss these and many more topics with Amber Mac.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Amber Mac
Amber Mac

Amber Mac Media

photo of Britta Seeger
Britta Seeger

Daimler AG

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