30k Employees & Mother of 3: Pushing Change & Digitization

Recording: 30k Employees & Mother of 3: Pushing Change & Digitization, Mar 10, 2018


Amber Mac

Amber Mac Media

Britta Seeger

Daimler AG

With over 30.000 employees worldwide, Britta Seeger is leading the premium automotive business and shaping the future of marketing & sales at Mercedes-Benz. The 48-year-old German joins SXSW to share insights on her strategy to be a successful manager and a caring mother of triplets. How is she pushing change and digitization throughout a traditional organization? What does it take to have the competitive edge in marketing & sales - in a world of digital-born retail giants like Amazon or Alibaba? Britta Seeger will discuss these and many more topics with Amber Mac.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Workplace
Level: Beginner